Digital advertising management

  • August 24, 2020

Media Relations Department Service:

The media play an important role in shaping public opinion among the target audience and the parties concerned with the business of any institution or company, where various media entities, including newspapers, magazines, audiovisual media, and electronic news sites, act as the guardian responsible for selecting the best and most influential media materials about the brand. Target audience.

The role of the media is not only limited to enhancing brand awareness and creating interest among the public, but it also contributes to improving the company or institution’s image and position in the markets in which it operates. In light of the easy access of the public to information related to the business of companies and institutions, the media is an external intermediary and a reliable supporter of the brand, as it contributes to mobilizing support and public support through positive and effective media coverage of the brand, and enhancing its credibility before the public.

Xpassion has great potential to help you expand advertising, which has become one of the most powerful marketing tools in the modern era. We can provide the necessary support to enhance the mutual relationships between your institution and the media and turn them into an effective tool to reach the largest possible segment of the target audience. Our wide network of strong relationships with the media contributes to creating the ideal environment for you to establish strong and lasting strategic partnerships with the media and to reach a better understanding of how to communicate effectively with journalists and media professionals at the regional and international levels alike.

And because the importance of managing media relations is reflected in the delivery of facts, knowledge and ideas to various groups and in multiple ways, 2P seeks to be the best option for those looking to communicate their voice to others through a strong network of relationships that have been documented for a long time with the most prominent media entities. Media, journalists and producers, to ensure that a suitable media appears to our customers correctly and permanently on the media and covers news and achievements appropriately, reflecting the true image and positive reputation from a journalistic rather than marketing standpoint that enhances the credibility of media coverage of your business.

The team of media relations experts at 2P possesses the sufficient ability and familiarity to create a story in Arabic, Turkish and English languages, in addition to their full knowledge of how to make a story, and accordingly they have established close relationships with individuals in media circles who are interested first and last to talk about these stories. During one year, this team runs many media events that include gathering more than 100 representatives and representatives of media organizations. Our team of directors works closely with clients to ensure that expert executives are provided with the information they need and provide them with the required media support.

The Media Relations Department service includes:

Preparing and implementing media content for companies and organizations:
The absence of the journalistic role among the staff of the institution or organization can be rectified through this service, which provides the institution with summaries, informational brochures, bulletins and press releases dealing with the role of the institution in supplying this or that sector with its needs, in addition to the extent of its influence on it.

Preparing and implementing media content for companies and organizations:
The absence of the journalistic role among the staff of the institution or organization can be rectified through this service, which provides the institution with summaries, informational brochures, bulletins and press releases dealing with the role of the institution in supplying this or that sector with its needs, in addition to the extent of its influence on it.

Building media relations and communications:
We work at 2P to build direct and personal relationships between prominent media entities and our corporate, institutional and organization clients, in order to open the way for them to open new communication channels that enable them to enhance media coverage of their stories, news and achievements.

Providing media coverage in traditional and electronic media locally and regionally:
The media relations team at 2P handles the distribution of press news and the provision of media coverage of specialized articles, propaganda and interviews in many prominent media locally, regionally and internationally. Such as newspapers, magazines, radio stations, television channels and news websites.

Media relations management for conferences and events:
This service includes the process of linking the institution and its audience through integrated activities that are compatible with events and goals, and are managed with high efficiency and great effectiveness in terms of linking between its activities and the media, which is an important platform for conveying the voice of any community institution.

Coordination of media interviews:
The range of media relations services provided by 2P includes the coordination of interviews and media statements that are published on various print, audiovisual and broadcast media, as well as providing field support during the event or event.

Organizing and covering media tours, press conferences and events directed at media professionals:
In addition to organizing activities directed at media professionals, such as meetings, media tours and press conferences, 2P focuses on increasing media presence in the various events held by your company or organization, such as product launch events, celebrations, forums or conferences.

Analysis of strengths, weaknesses, opportunities and risks in the field of media:
Once they start collaborating with a new client, the Xpassion media relations team conducts a customer’s SWOT Analysis from a media professionals ’perspective, gathering their views and perceptions about the brand and its place in society.

Providing media monitoring services, archiving and media coverage reports:
The media relations team at 2P conducts media monitoring of customer news that was previously distributed, to gain a better understanding of the direction the news took, and to determine whether the approach to offering needs to be thoroughly improved. Media monitoring is carried out by monitoring the results achieved in disseminating customer news and stories through print, audiovisual and online media. In addition to the above, the company provides its clients with various published information materials related to their business in one way or another, each according to his sector of work.

Training of customer spokespersons to deliver speeches at events and communicate during crises:
As the company responsible for media relations for its clients, 2P provides practical training to representatives of companies and institutions and members of their senior management to prepare them to face the media with high confidence, especially during times of crisis.